Facebook is the most used social networking site with over 74% of the people visiting the site each day. Although the use of Facebook from mobile devices is increasing, it is accessed from both desktop and mobile devices and from both home and other locations. In around 14 markets across the globe, more than a quarter of the Facebook users access it only through mobile.
The best time to post on Facebook is on Monday, Wednesday, Thursday, and Friday between 12 p.m. and 3 p.m. During the weekends, the 12 p.m. to 1 p.m. slot is the best time. Usually, at these times and days, it is seen that the click, shares, comments, and likes rate increases. You may check the engagement data on various measurement tools or on the Facebook Page Insights to determine the best time to post on social media.
Instagram
Instagram is most commonly accessed from the mobile device. So, does that mean people scroll through Insta handle after work hours? No, that’s not right. It is the time between 12 p.m. and 1 p.m. on the weekdays when people access their Instagram profile. It is especially the time of access for the B2B brands. Thought It may not be similar for all. If you are a B2C company, after work hours may be tested like the 7 p.m. slot through the weekend and weekdays. The social team at Instagram select the timing on the basis of user’s day to day activities on Instagram, how often do they check Insta, do the users check Instagram within work hours, while going for work or while returning, etc.
Friends at HubSpot have much more detailed break down online that may be helpful for more advanced social media teams.
The users on LinkedIn are mostly active before and after work hours that is around 8 a.m. and between 5 p.m. to 6 p.m. respectively and during the lunch hours around 12 p.m.
You may not be active on LinkedIn and updating your profile after 5 years or changing your education details. Whatever it is, you are making the changes thinking about work or thinking to get a good job. So, you are not actually making the changes during your work hours. Usually, the LinkedIn feeds are usually checked on the weekdays that are around Tuesday, Wednesday, and Thursday.
On Mondays and Fridays, the engagement of the users on LinkedIn is not adequate and people prefer to access LinkedIn on Weekdays instead of the weekend it seems. The reasons might differ from one user to the other, but as per the studies, the mid-week days are the best to focus on.
Twitter is the best platform for small and attractive content which is enjoyed most during the break hours in the afternoon and around lunch breaks. and after work hours that are around 5-6 p.m. Several studies have shown that the mid-noon hours are when the Twitter users actively engage with the Twitter content, the most. It also reveals that from Monday to Thursday is the best time to put up Twitter content. These days are especially beneficial for the B2B sector. Wednesday has the greatest number of click-through rates and re-tweets on Twitter.
Best Times to Post Base on Industry
You will agree with the fact that every industry has its own sets of audiences with varied lifestyles and social media habits. It is an important factor that can impact the best time to post on social media to a great extent. The brand has certain goals like the sale of products or lead generation and the post timing is based on all such major goals. Friends of ours at HubSpot have a much more detailed report that may help better understand social media.
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